As a self confessed kindergarten dropout, who
doesn’t
know his ABC’s; Tom O'Toole is living proof that anyone
can achieve their dreams when they are prepared to do that little
bit extra. In 1984 Tom O’Toole purchased a struggling bakery
in Beechworth and has turned it into one of Australia’s
greatest retail success stories. Tom happily shares the secrets
of his success through his products and speaking engagements. “Business
is so simple, most of us miss it! Its simple – not easy,
don’t get simple and easy mixed up.”
Tom is extremely proud of his staff and encourages
initiative and participation. He hires for attitude and trains
for skills.
He looks for enthusiasm, that highly contagious spark and believes
in the power of the people in his business. “I sell lamingtons
and pies and my business is far from perfect. It’s 5% technology
and 95% psychology – its all about people, they are my
biggest assets and without them there is no Bakery.”